I’ve been doing research to find reputable appraisers and to look for someone that could give me an idea about a really rare advertising kit from Winchester that they sent to their dealers in 1950 to coincide with the release of the movie ‘Winchester 73’. Here’s the neat part, I have the complete set of paperwork (2 page letter from Winchester, the WANTED poster for 1 of 1,000 promotion, the Window Streamer (poster - the only one that we’ve found in existence is in the Winchester Archives) and the original shipping tube that all this was sent in to the dealer. From the time this was shipped to dealers in 1950, this never saw the light of day until I opened the tube for the first time in 2010. I have a feeling this is incredibly rare, and to the right collector could be almost priceless since this 1 of 1,000 Winchester 73’s sell for incredible sums of money. I am curious as to how we would obtain an appraisal and what your process is to value it. First and foremost I need to get an insurance value so I can get this insured, and secondly we may be interested in selling as well. Main window poster is 44” x 15” Wanted poster is 14” x 17” I know these are all original and authentic because I found them in a build I purchased a decade ago, and they were still in their original mailing tube with the letter from Winchester explaining how to promote gun sales with the release of the movie.
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Dear Brian, Thank you for contacting Mearto with your appraisal inquiry and my sincere apologies for the delay with the appraisal. The presented object appears to be a promotional kit from the 1950s from the company Winchester. It consists out of a window poster and wanted poster made probably as Serigraph print. The main window poster has the measurements of 44” x 15” and the wanted poster has the measurements of 14” x 17”. Such advertisements posters are on the market but reach not really high prices. As a comparable, I add this link: https://www.liveauctioneers.com/item/56411536_group-of-nine-winchester-and-remington-posters. This convoluted was sold for 90 USD. This complete set needs to be estimated higher because it is complete. This piece is in good condition and there is no serious damage visible in the images provided. A fair market estimation would be between 80 to 200 USD. This estimate is based on actual recent past recorded auction sales of comparable items. Retail "asking prices" can be higher and may vary. With kind regards, Georg
