Welcome to our website

We are two entrepreneurs from Copenhagen, Denmark that founded Mearto.com in 2015 because we are obsessed with the question: What is it worth?

A seemingly simple question, but one that is surprisingly difficult to answer.

In 2015, this shared obsession gave birth to Mearto.com, a full-service online appraisal service that is now among the best in the world.

We did not become experts in the field of online art appraisal overnight.

It has been a long journey, full of research and experimentation. Over the years, we have:

  • Compiled and analyzed data from hundreds of auction houses.
  • Personally visited all the leading auction houses of Europe.
  • Discussed issues pertaining to appraisal, valuation and consignment with leading figures in the appraisal industry.
  • Conducted countless surveys and gathered extensive customer feedback.
  • Served hundreds of auction house specialists through our platform.
  • Proudly served customers in over 100 countries.

Every day at the office is an adventure, and no two days are the same. We recieve items from all over the world, ranging from Hummel figurines acquired at a yard sale to contemporary art pieces with estimated values exceeding $100,000.

Our office is located in Founders House, Copenhagen

There are many reasons why people request appraisals from us. Some want a second opinion before selling or buying. Others need to estimate the value of an item for insurance purposes. Yet others are simply driven by curiosity about a family heirloom. Whatever the reason, they all seek to answer the same question: What is it worth?

How modern-day appraisers work

Nowadays, appraisals are nearly always the result of a partnership between man and machine. Professional appraisers rely on extensive databases to conduct research and compare prices between similar items. Such databases, containing information from many millions of auctions, both make the appraiser’s job easier as well as improve the overall accuracy of their appraisals. In addition to these databases, the use of high resolution imagery and other online media has truly taken online appraisals to the next level.

If we had to define Mearto.com in a few short words, we might say that it’s an “art technology company.” Our background is in digital media and data science, and we believe that the role of technology in the appraisal industry will only continue to grow in the future.

That being said, we also recognise the important role that auction house experts play. Their collective knowledge and expertise cannot be replaced by technology; rather, technology gives us a way to utilise that knowledge and expertise in the most efficient way possible.

By combining the trusted knowledge of industry experts with rapidly advancing technology like AI and machine learning, we are able to offer an appraisal service that we believe is the absolute best way for people to understand the value of their items.

We started with the question “What is it worth?” Now what keeps us up at night are questions like “How will technology continue to improve the appraisal process?” and “What things can and cannot be automated?” and most importantly, “How can our service be of greater benefit to our customers?”

We predict that in the not-too-distant future, technology will lead to appraisals that are not only instant, but also location-specific. That is why our company vision is:

Instant appraisals for special objects

Thankfully, we are not alone in our vision. Our valued team of investors also believes in the potential of Mearto.com to benefit millions of people by making the art and collectable market more accessible and transparent. We extend our gratitude to all our investors, who continue to support us on this mission.


PreSeed Ventures
Seier Capital
Bumble Ventures

We hope that you will give us a try, and please do not hesitate to contact us with any questions or feedback.

Kind regards

Mads Hallas & Johan Laidlaw