5 Large mostly Pre World War II posters from Germany and France advertising beer, cafes, motocross and travel
08 December 2022

See above. Large frame posters. One very colorful and previously featured in a lecture on poster art.


34 inches by 24 inches


My father in law was a general in Europe and stationed in Germany and France after World War II commanding IUS occupation forces. He acquired them at that time.

Acquired from
For sale
Answered within 14 days
By Gregory
Dec 22, 16:43 UTC
Fair Market Value
$40 - $100 USD
Insurance Value $0 USD
What does this mean?

Dear John,

Thank you for contacting Mearto with your appraisal inquiry. My sincere apologies for the delay with the appraisal.

The presented object appears to be a convolute of 5 serigraphs with 34 x 24
inches measurements. The advertisement posters with the context of Belgium breweries were made in the middle of the 20th century (probably mainly in the 1950s). The named companies are "Horse-Ale Imperial" (Belgium), "Den Hert" (Belgium), Imperial (Belgium), a motor cross race sponsored by Belga (Belgium), and a bicycle race from Brussels over Paris and Reims and ending in Brussels
Comparable objects were recently offered and sold on the international auction market.
These pieces are in medium condition and no severe damage is visible in the images provided.
A fair market estimation would be between 40 to 100 USD each.
This estimate is based on recent recorded auction sales of comparable items. Retail "asking prices" can be higher and may vary.

With kind regards,

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