Thank you for contacting Mearto with your appraisal inquiry.

It is a cute doll. Such vintage toys are being offered at auction on a regular basis.
The doll was made by the Uneeda company in Taiwan in the late 1960s as you state. The material is vinyl and the clothes and hair made of nylon and fabric. These dolls are slowly beginning to become collectors items however there are still quite a few of them on the market for sale and also in as good condition as your dolls appears to be. This affects the price which means that it is fairly low and perhaps even the same as when the doll was originally bought. These kinds of dolls usually came in many variations and many with different clothes and accessories. When appraising dolls like this it is important that the doll is in good condition and based on the photographs your doll appears to have been well kept and not played with a lot.

The estimate provided is for a well-advertised specialised online toys auction, where I believe the Uneeda doll has the best chance of realising its fullest potential. However, there is no measurement for the sentimental value you might attach to the doll. Retail "asking prices" can be higher and vary.

Please let me know if you have any additional questions. I’m happy to help.
Thank you