Thank you for submitting your item for appraisal. This appears to by a persian Mashad rug of the 1970s, decorated with medaillions and pendants and a broad border similar to Kashan rugs, predominant colours are red, blue and ivory-white. The estimate is based on similar rugs of similar size in similar good condition actually sold at auction. Current dried up supply might lead to an increase in prices. There is no measurement for the sentimental value you might attach to the item.